Once former president Álvaro Uribe started a Coca eradication plan in 2002, the population saw in the Murcia's business (in 2003) a way to get easy money and support their families. This controversial company is rooted in southern Colombia Department of Putumayo, where David Murcia implanted the basis of his business taking advantage of people's poverty as the population of this department used to get income by the production of cocaine, and other drugs supported by the Colombian guerrilla FARC and the AUC. According to the owner and president of DMG, David Murcia Guzman, this business is supported by the constant flow of money for selling new prepaid cards, and also by the profitability of the subsidiaries companies. five to seven months after purchasing the prepaid card, investors had the right to receive 75% to 150% of the money they invested in cash, according to the amount of money invested and how many new clients they had introduced to the company. These products and services were all provided by DMG subsidiaries and they ranged from food and home appliances to cosmetic surgeries. Unlike the pyramid scheme, people in DMG could buy a prepaid card from 100,000 Colombian pesos, which could be used to buy a wide range of articles and services offered by DMG subsidiaries.